Shop The Floor Advanstar

Beginning in 2013 all customers will have access to advanstar global s new shop the floor digital solution extending the tradeshow from three days to 60 days.

Shop the floor advanstar.

In conjunction with magic the company has recently inaugurated the shop the floor initiative an e commerce platform to serve the same fashion industry clients as the trade show does. Ubm advanstar is a multinational media company headquartered in london united kingdom. While enk and advanstar communications will continue to be operated separately enk customers will have access to advanstar global s new shop the floor digital solution slated to launch in early 2013. Advanstar produces more than 50 trade shows and 100 other conferences and events.

Shop the floor will become a brand s online showroom to be accessed by credentialed retailers. Its largest shows are the semiannual magic market week and licensing international expo. The combination of balluun and shop the floor now seamlessly integrates trade shows digital showrooms and b to b communication and commerce. This trade show companion gives buyers the chance to discover new brands and preview collections before during and after coterie.

Advanstar communications shop the floor digital showroom for buyers and sellers received a major boost recently when the company partnered with balluun a social business to business technology provider. Shop the floor was launched early this year at advanstar s fashion related shows including magic marketplace.